Rabu, 09 Maret 2011

Google Terbaru 2011 (Google Caffeine) Google Panda Algoritma search engine

Setelah di awal tahun 2010 lalu, google melakukan update algoritma search engine dengan nama "Google Caffeine" , kini di akhir bulan februari 2011 google kembali melakukan update algoritma yang dinamakan "Google Panda". Google Caffeine yang sebelumnya dianggap google bakal memberikan hasil pencarian yang lebih baik ternyata belum menjamin situs-situs berkualitas tampil pada posisi utama SERP, sehingga di tahun 2011 ini Google melakukan update Google Terbaru 2011 (Google Caffeine) Google Panda Algoritma search engine .

Dalam algoritma Google Panda ini google lebih menekankan pada antisipasi content farm. Buat teman yang masih pemula mungkin masih bingung apa yang dimaksud content farm. Bredasarkan informasi yang saya cuplik dari wikipedia tentang peternakan konten  bisa dilihat disini content farm
Content farm .  In the context of the World Wide Web, the term content farm is used to describe a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines. Their main goal is to generate advertising revenue through attracting reader page views



Versi google translate :
Content farm (Peternakan konten) adalah istilah digunakan untuk menggambarkan sebuah perusahaan website yang mempekerjakan sejumlah besar penulis lepas (freelance writer) untuk menghasilkan sejumlah besar konten teks yang dirancang khusus untuk memenuhi algoritma pencarian maksimal oleh mesin pencari secara otomatis. Tujuan utama mereka adalah untuk menghasilkan pendapatan iklan melalui tampilan menarik pembaca halaman.




Sebagai informasi Google mulai menurunkan rating blog yang terdeteksi sebagai "content farm" sehingga beberapa situs yang dikategorikan sebagai content farm mengalami penurunan drastis pengunjung yang berasal dari search engine. Beberapa situs yang mengalami penurunan prosentase pengunjung adalah ezineaticles mengalami penurunan hingga 86%, hubpages mengalami penurunan hingga 80% . Sedangkan situs yang mengalami peningkatan pengunjung seperti wikihow.com meningkat hingga 79%, answers.yahoo.com 29% , selengkapnya bisa dilihat disini Google Farmer Update affected

Berdasarkan informasi dari situs official google tentang Finding more high-quality sites in google search untuk saat ini algoritma google panda masih diterapkan di Amerika, untuk negara lain termasuk Indonesia bakal menyusul  kebagian efek google panda.Efek terbesarnya kemungkinan banyak terasa pada situs social bookmark dan situs article directory.

Sebagai blogger pemula tidak perlu dipusingkan dengan update algoritma tersebut, sebaiknya tetap mematuhi rambu-rambu yang telah ditetapkan oleh google di situs google webmaster center guideline
Beberapa diantaranya :
- Membuat konten blog yang asli dan mempunyai relevansi topik tertentu(postingan hasil buatan sendiri bukan hasil copy paste)
- Blog dapat memberikan Informasi dan menawarkan solusi pada pengunjung blog
- Postingan blog mempunyai manfaat buat pengunjung

dll.

Buat blogger pemula tidak perlu berkecil hati dalam bersaing di serp google, karena semua blog masih mempunyai peluang untuk berkembang, Kita hanya perlu fokus pada konten blog dan target pengunjung blog apakah fokus pada pengunjung level pemula atau menengah.

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